Brand Story Lindsay Yaw Rogers Brand Story Lindsay Yaw Rogers

Becoming “antifragile” and what that means.

My daughter thinks life is a series of rocks to elegantly and gleefully skip across as she navigates her own river of life. She has no idea that those rocks will become harder to find, harder to get to, slippery AF, and she'll fall off and bang her shins, break wrists and ankles, and maybe more.

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Brand Story, Storytelling, Athlete Story Lindsay Yaw Rogers Brand Story, Storytelling, Athlete Story Lindsay Yaw Rogers

3 Rules Of Identities

Identities are complicated. They're both how you define yourself, but also connect with or distinguish yourself from others. But they can be tricky to figure out because they can get confused with values, they can shift and change, and they can make you feel out of control if not handled with care and intention. Here are 3 rules of identities to pay attention to as you craft who you were, who you are, and who you want to become.

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Storytelling, Leadership, Content Strategy, Brand Story Lindsay Yaw Rogers Storytelling, Leadership, Content Strategy, Brand Story Lindsay Yaw Rogers

The 5 Most Evocative Story Types Every Leader Should Use

We spend 1/3 of our lives working, and now, more than ever, people see being connected to the mission and values of a company as a necessity, not a nicety. In that, leaders need to know how to galvanize people, and provoke a sense of belonging and motivation in each team member.

How do you do that? With magnetic, evocative and symbolic storytelling.

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