We help you grow by elevating your personal story, and leveraging it to build connection, trust and impact.
About Lindsay, Chief Story Officer
I’m a storyteller. It started when I was 3—my parents took our family of 6 on a sabbatical to some of the most remote places in the world. These moments were seared into my memory and would inform how I perceived experiences from age 3, on—normalcy was the enemy; people and their stories were the gift.
After editorial jobs at Outside and Skiing magazines, I traveled across the globe as a journalist for Outside, National Geographic, Skiing, Shape, MSNBC, Yahoo! and many more. Among others, I traveled to Annapurna in Nepal documenting Ed Viesturs’ final 8,000m peak; to northern Norway retracing the steps of Jan Baalsrud, a forgotten war hero; to Utah where I was buried in a simulated avalanche to report on the physiological repercussions of oxygen deprivation and hypothermia; to Canada, Chile, India, and numerous other locations across the world.
In that time, I learned what mattered to people and why. I learned how to use language to connect, and how to translate highly personal stories into universal truths that made people feel something deeply.
After years of telling other people’s stories, I began training brands on how to use storytelling in a strategic way to engage and resonate with their audiences. That led to creating complex branded content programs stories for Toyota, Twitter, NBC, MSNBC, Aetna, AOL, Competitor Group, and more.
Now I help high-achieving leaders, athletes, entrepreneurs and brands craft powerful personal stories, and clearly defined messaging that allows them to stand out, attract opportunities and become the master narrator of their life.
And it is my mission to help you bridge that gap between your leadership journey and the next chapter of your life with clarity and confidence. Join me!
Stories have the ability to shape, propel and impact our lives and our future.
At Raw Strategy, we help people, businesses, and brands to discover, clarify, and share the most profound aspects of their stories so as to build loyalty, trust, and connection.
We offer transformational story and messaging workshops, in-person speaking, and virtual keynotes that help athletes, entrepreneurs and leaders within organizations unearth their origin story and connect those to key messages with impact. We then create the foundation and systems to enact change.
How You Can Work With Us
1:1 Programs For Athletes, Entrepreneurs & Leaders
We believe in swift and efficient action. So we work with individual athletes, entrepreneurs or leaders within a corporate setting to execute my entire framework to create a powerful personal brand and cohesive messaging. We help you put the systems in place to enable you to create the impact you’re looking to have on the people you want to move.
Group Workshops For Athletes, Leaders and Sales Teams
There is power in learning alongside your peers. Through our group brand story and messaging workshops, we ignite athlete rosters, current and developing leaders and sales teams with specific steps to leverage deep and transformational story and message techniques to build trust, rapport, and massive impact on key audiences.
Powerful Keynotes For Events, Retreats, and Conferences
Massive transformation happens when you learn, grow and execute on a new idea. We teach audiences how to create empathetic messaging, how to find and map their brand stories to revenue drivers, and why using a simple story formula can help catalyze the creation of complex content infrastructure for brands, companies, and trade associations.