Identities. They shift over time in lockstep with the accrual of struggle, maturity, exposure, reality, practice, participation, and observations.

Life’s lessons, though often uncloaked during times of turmoil, are what make you, you. They are what frame your perspective, influence your decisions, and help you avoid hitting that same brick wall again and again. Can you package these up, tie them to a clear message, and share with people you're looking to impact? Because if you do, you will you start to turn heads. Promise.

We spend 1/3 of our lives working, and now, more than ever, people see being connected to the mission and values of a company as a necessity, not a nicety. In that, leaders need to know how to galvanize people, and provoke a sense of belonging and motivation in each team member.

How do you do that? With magnetic, evocative and symbolic storytelling.