Do you know what’s flawed? You. And every single person around you. It's what makes you, you. It's what makes them, them.

Guilty until proven innocent. That’s sort of what it feels like when you’re creating a new company, business, product or service—you sort of have to prove yourself to people before they buy in. How do you do that? You have to architect a story for people to believe in. To do that, you have to understand these three fundamental things.

The pain of your past should be a key asset for your brand story. The key is to not only share that pain, but share the reflection of that pain. That’s your job as an entrepreneur, a marketer, and a leader. Here are 3 tips on how to do that to increase connection and impact.

We all try to one-up each other, especially when we’re swapping stories. It’s natural, it’s how we get attention, and how we find meaning in the trips, bruises, mess ups and mini victories—people’s reaction gives those experiences validation and significance. 

But how do you know what will matter and what won’t matter to people when architecting, and sharing, your origin story?