Do You Hit The Mark?

Picture this: it's 6am, pitch black and I pull into the parking lot at a nordic area near me called Spring Gulch. I'm solo, just me and my headlamp out for a pre-work, sunrise nordic ski. I had just started listening to Guy Raz's new podcast, The Great Creators, and I was listening to an interview with Tom Hanks. And I'm in…fully in…listening to every word when I look up and see a giant set of eyes reflecting in my headlamp 15 feet away. 

Oh SH**! I get a full adrenaline shower, perked up, awash with 5-alarm fire attention. There are oodles of mountain lions around here, but, alas. it was a deer basking in my headlamp light staring at me like I was her own 5-alarm fire. 

All the while, Tom Hanks was still in my ears, his kid-like excitement about his craft soothing my nervous system back to homeostasis. And then he said this:

“A lot of people can hit the mark, but not a lot of people can tell the truth.” 

Oh, Tom. You're speaking my language. 

That's the potential of positioning yourself through high-powered, evocative, emotionally titillating messaging. You might get close to impacting people with your story if you “hit the mark” and check the box of what you're supposed to do to get by. But telling the truth, in a strategic way—in a way that gives your audience, team, followers a frame through which to understand your perspective, and actions to take to get a similar outcome—that's when you start to move from someone to someone worth paying attention to because you provide value that changes people's lives. 

Intimidated? Not sure where to start? I've got you. Snag a free session with me here, and we can dissect and reframe what your personal or business brand story is, and how to ladder that up to high-impact messages so we can get you on the road to creating your movement and your legacy, starting now.

xo, Lindsay